Reports To: Executive Director Status: Part-Time (Flexible based on candidate) Location: Hybrid – Remote with some in-person event attendance (Loudoun County, VA area) The Marketing Specialist will develop and execute a dynamic, mission-driven marketing and communications strategy to build awareness, inspire engagement, and increase support for Upside Down Moments. This role requires a passionate storyteller with strong digital, creative, and organizational skills who can elevate the organization’s presence across platforms and audiences. Develop a compelling brand narrative that reflects our mission of transforming lives from “upside down” to “upside right.” Regularly collect and share impactful beneficiary stories through photos, videos, and testimonials. Create and maintain a tailored Case for Support for donors, corporate partners, and foundations. Promote transparency by coordinating and publishing annual impact reports and financial summaries. Website Optimization Ensure the website is clear, visually compelling, mobile-friendly, and mission-focused. Highlight success stories, clear calls to action, and easy pathways to donate or get involved. Maintain updated program information in a “How We Help” section. Build and maintain relationships with local media outlets, including newspapers, radio, and community magazines. Write and distribute press releases for major events and announcements. Draft and submit op-eds and letters to the editor on relevant issues (e.g., foster care, youth support). Develop and update a media kit that includes key facts, statistics, photos, and stories. 2+ years of experience in marketing, preferably in a nonprofit setting. Strong writing and storytelling skills with the ability to tailor messages to different audiences. Familiarity with SEO, Google Ads, and Google Ad Grants is a plus. Experience creating and implementing content calendars. Comfortable using design tools like Canva for flyers, graphics, and social media visuals.Position Summary
Key Responsibilities
A. Brand Messaging & Storytelling
B. Digital Marketing & Online Presence
C. Public Relations & Media Engagement
Qualifications
Description
Details
| Virtual Need |
